William Morse founded Brand Strategy Solutions in 2013 when he paired his passions for branding and event marketing together with his deep skill set of acting and production.

 

William graduated with honors from The University of Pittsburgh with a degree in Business Communications and minors in Theatre Arts and Film. He was then recruited into the Accelerated Executive Management Program at HSBC where he grew for 3 years managing different facets of the banking, finance and lending industry.

 

He then uprooted from the east coast and moved to California to pursue his deepest passions - acting and producing.  He quickly found success in the industry.  Gaining acceptance into multiple unions, he represented dozens of brands and products in advertising campaigns in over 50 countries, reaching over 1.5B viewers and appearing multiple times on Primetime Network Television and in Studio Films.  When he wasn't in front of the camera, he was working behind it as a Screen Actors Guild Signatory Producer having produced commercial, infomercial and branded internet content.

 

His continued work with major brands led to an opportunity to offer his services on a corporate level. When he wasn't representing brands on camera, he was learning the ins and outs of the event marketing world, representing the worlds most aspirational brands at some of the largest and most publicized events across the country as a marketing consultant, product specialist and corporate representative.

 

Having experienced commercial success as a television brand spokesman and producer, and gaining years of valuable insight in product and brand marketing, William combined these skills with his corporate experience at HSBC and his growing network of industry professionals to found Brand Strategy Solutions. 

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Meet The Team

 

Sean Cook, MFA - Manager of Client Experience/Sr. Producer 

Sean has over 15 years of live, special event production management experience throughout North America. His expertise includes Event Production Management, Curriculum Development, Training Systems, Vendor Bookings and Oversight, and Staff Management. He has worked with the most influential Event Producers, including Yifat Oren, Stephanie Cove, EKS Events and many more. Sean has decades of experience leading, training, and supervising staff in a variety of settings including hospitality, academia, and entertainment. Some recent collaborators include the Gores Group, WME, Mercedes-Benz, Polestar, Aston Martin, Rolex, InStyle and the Chernin Group. Sean prioritizes collaboration, transparency, efficiency and budget adherence.

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Troy Muller - Director of Motorsport/Lead Product Specialist - West

Troy has over 30 years of experience in automotive marketing and racing, specializing in ultra luxury OEM's. He has raced in several international series, having spent years in England competing for an F1 Driver spot.  He has held a spot with the IMSA Toyota Team and been the lead instructor at Skip Barber and Ford Racing Schools. Troy is currently a Lead Performance Driver and Brand Specialist for BSS, Aston Martin, Ferrari, Maserati, Charge Cars and several others. He also has a deep understanding of marketing events, advertising and HNWI's, having worked on the agency side for 7 years.  

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Ryan Howard - Director of Production

Ryan has produced hundreds of hours of programming for FOX, VICE, CNN, E! and MTV, to name a few. His digital series for the likes of College Humor, The Chive, and YouTube have garnered millions of unique views. This breadth of experience has given him the opportunity to sharpen his skills as a writer, director, camera operator, and editor. Since getting the keys to his first car, being able to drive has meant one thing: freedom. He believes an automobile is the ultimate form of self-expression, and this informs the aesthetic of everything he shoots for BSS. 

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Alyssa Bartashy - Lead Product Specialist - East 

Based in Southern Florida, Alyssa is an automotive expert with over a decade of industry expertise. Her specialty is providing luxury experiences for clients while delivering in-depth product information. She earned her Bachelor’s degree in Psychology but her love of the luxury automotive world never wavered. She has worked for Aston Martin, Rolls Royce and Ferrari in various client-facing roles. Today she actively combines her affinity for both as she connects with people at events and on the roads.

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Charles Hernandez - Manager of New Product Training

Charles has seven years of experience in the automotive event space. He has worked for two of the largest NAVS fleet management companies, Page One and Event Solutions International. Starting as an Audi event specialist, Charles coordinated logistics and static vehicle displays at notable events like The Emmys, Tiger v. Phil golf match, and several movie premieres. He has coordinated 'white glove' vehicle loans for celebrities and high-net-worth individuals and has also served as a luxury concierge for exclusive programs such as Bentley on Demand and Book by Cadillac. Charles has been a product specialist on numerous media launches and vehicle tours  all across the country for products such as McLaren, Aston Martin, Audi, Bentley, Charge Cars, and many more.